Shopping identification guide system, means that the environmental performance of the structure of the information space mall functional areas, including shopping guide map, signs, floor markings. Currently, most of the shopping guide system is still stuck at the stage of simple identity, but in a direction sign hanging at the entrance floor, the floor marked merchandise, floor hanging inside some "export", "toilet" and other simple signs. This guidance system can not be said to be from the customer's point of view, for the consumer design. Now, with the change of people's consumption patterns, to shopping malls and supermarkets increasingly integrated, large direction, so that consumers will be able to one-stop shopping for all goods. However, because these large shopping mall inside an external environment is relatively independent of the customer used to identify the direction of reference position is relatively small or unfamiliar, so if identity-oriented system was inadequate to establish that consumers most likely to spend time and manpower to find the target location (of course, except those malls regulars). So sometimes we will find consumers to sales personnel questions: Where is the bathroom, where the elevator and so on. We know that the competition in the retail industry is becoming more intense, creating user-friendly shopping environment is becoming a management objective for management to pursue, but for a very easy for consumers to get lost in the floor more, sales counter mixed environment of shopping malls, can not say that implements this concept.